Headquartered in Colorado Springs, Colorado, Focus on the Family has nearly 700 employees who work to achieve the mission of enriching the lives of families, engaging the culture, advocating for life and spreading the Gospel of Jesus Christ. The work is meaningful, the culture is rewarding, and the purpose is eternal.

The Marketing Manager, Sustainer Retention position exists to provide leadership and direction to the Marketing team responsible for the successful execution of all Sustainer Retention strategic plans resulting in the overall growth and improvement in the effectiveness and breadth of the ministry’s retention and cultivation of monthly fundraising donors.

Essential Duties/Responsibilities:

Provides leadership and direction to the Direct Marketing, Resource Marketing, Online Marketing, Data Services, and Relationship Services teams regarding the fundraising program

Oversees the execution and/or management of projects and programs generating revenue for the ministry by improving retention of monthly recurring donors in various Sustaining Member programs

Is responsible for the development and administration of an expense budget for monthly retention programs with direction from the Director, Fundraising, and Product Annuity

Is responsible for the effective execution of marketing strategies designed to retain and reactivate donors for the ministry

Directs all project reporting, accurately measuring actual performance against plan

Makes recommendations for technology needs to further the Sustaining Member programs

Directs effective execution of all fundraising retention strategies and cultivation efforts for existing donors in both online & offline channels and understands/manages all the related data and technology issues

Oversees the complete successful implementation of select strategic plans; provides implementation support to teams as appropriate

Provides periodic updates, and provides post-campaign analysis and recommendations to senior management

Works closely with Director, Fundraising and Product Annuity to better understand existing/potential donors and their needs; measures ministry performance and assesses ministry impact

Oversees/directs retention fundraising revenue-generating projects for all Sustaining Member programs

Oversees development of all test strategies and directs the effective execution of those including segmentation, offer, timing, price, discount, frequency, sequence, and other testing as appropriate. Approves recommendations resulting from testing outcomes

Oversees thorough analysis of all efforts; evaluates and approves appropriate rollout recommendations

Directs constituent development research recommendations and implementation as it relates to the fundraising program

Oversees the development of both ongoing performance feedback mechanisms and continual process improvement as it relates to the fundraising program

Other Duties/Responsibilities:

Provides presentations to Cabinet and/or Senior Management as requested

Directs/oversees the implementation of special projects as assigned

Performs other duties as assigned

Managerial Breadth/Scope of Job:

Leads a staff of approximately 2 employees as direct reports

Working Environment/Physical Requirements:

Office environment

JOB QUALIFICATIONS/REQUIREMENTS

Character/Spiritual:

Exemplifies Ephesians 5:1-2, “Therefore be imitators of God as dear children and walk in love, as Christ also has loved us and given Himself for us...”

Pursues the Great Commission given by Jesus Christ in Matthew 28:19-20, “Go therefore and make disciples of all the nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, teaching them to observe all things that I have commanded you; and lo, I am with you always, even to the end of the age.”

Is a consistent witness for Jesus Christ; maintains a courteous, Christ-like attitude in dealing with people within and outside of Focus; adheres to the Standard of Moral Conduct and Statement of Faith; upholds Focus on the Family's ministry in prayer

Prays personally for Focus on the Family’s staff and constituents and may occasionally lead in a public prayer

Engages in Christian ministry

Demonstrates behaviors aligned with FOF core values

Personal Characteristics:

Positive Attitude, creative problem solver; strong analytical skills; attention to detail; self-motivated; demonstrated leadership skills

Excellent negotiations skills; team player; strong coaching skills

Knowledge/Experience:

Bachelor’s Degree in Business with an emphasis in Marketing

5-7 years of experience in direct marketing product/project management, advertising account management, and/or management consulting

3-5 years of experience in Internet Marketing and online E-commerce

3-5 years of experience with fundraising program acquisition, fulfillment, and retention

5-7 years of managing multi-million-dollar budgets

In-depth knowledge of Focus on the Family's mission, philosophy, values, and objectives

Experience utilizing Salesforce as a CRM

Demonstrated experience and working knowledge of finance and accounting principles

Experience overseeing both qualitative and quantitative research efforts

Skills, Abilities and Special Talents/Gifts:

Ability to effectively direct complex projects and campaigns

Strong interpersonal and relational skills

Demonstrated ability to analyze objective and subjective data and develop recommendations

Talented in analyzing situations, uses logic, rational thinking, intuition, and discernment to solve problems, make decisions, or choose course of action that moves projects to completion

Excellent written and oral communication – both one-on-one and in group settings

Skilled in directing the development of product, project, and creative strategies

Skilled in working with Microsoft Office applications

Understands resources available to support operations to maximize constituent satisfaction and overall ministry performance

Recognizes when situations call for the development of resources and aligns them with ministry goals and objectives; effectively works through others to accomplish objectives

Quickly and effectively adjusts behavior to meet goals and/or changing circumstances

Understands the strategic and tactical objectives of the ministry to provide others with advice, service, or guidance in helping them meet their objectives

Establishes a learning environment and philosophy that facilitates successful outcomes through employee involvement and empowerment

Stewardship Requirements:

Generates revenue of $14 - $29 Million for the ministry

Manages expense budget of $300K

Salary Range: $70,716 to $81,117/yr

Focus on the Family puts a high value on our team members and offers a unique benefit package.

Employees scheduled for 20 hours or more per week are eligible for:

Norton LifeLock ID Theft Coverage
Legal Shield/ID Shield Coverage
AFLAC
403B Retirement Plan
Vacation Time & Vacation Payout
Sick Time
Holidays
Service Awards
Community Service Days
Bookstore Discount
Fitness Center

Employees scheduled for 30 hours or more per week are eligible for all the above and:

Medical Plan
Dental Plan
Vision Plan
Life Insurance
Disability Insurance
Flexible Spending Accounts
EAP (Employee Assistance Program)
Tuition Reimbursement
Warehouse Membership Reimbursement

Note: This is a summary and should not be construed as future promises to continue to provide benefits as outlined above. For complete and definitive language, refer to the governing plan documents.

*Temporary employees are not eligible for benefits, except for:

Fitness Center
Sick Time
Bookstore Discount

Helping Families Thrive! Focus on the Family is a 501c3 Christian Non-Profit Ministry.

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Marketing Manager, Sustainer Retention